Successful Architecture Blog

 Architects: you'll blog too! Blogs offer numerous benefits from program optimization to client relationship building. We understand that blogging takes time and should appear to be a hurdle you don’t want to leap but we will assure you that you’re psyching yourself out. These 3 simple keys to blogging will assist you start on your architecture blog and maintain it overtime.

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Before you start blogging, you want to first identify your audience . Blogging without a transparent definition of your readership is like shooting within the dark. Determine whether you'll be targeting current clients, prospective clients, or both. From there, identify the key demographics of these readers. Are they young or old, male or female, local or national? Knowing who your audience is and what they're curious about will assist you come up with relevant blog topics and hone your voice.

We also advise against tackling this task on your own. Form a little committee to brainstorm and determine who your audience consists of. Having others’ feedback will help form a well-rounded and exhaustive list of audience members.

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Now that you simply know your audience inside and out, it's time to develop a calendar. This calendar will assist you decide what you'll post, once you will post it, and the way it'll help your program optimization (SEO) strategy.

Start out with weekly blog posts so as to determine a schedule that readers can believe . Outline a quarter’s worth of blog post topics in your editorial calendar so as to remain before schedule. Identify which keywords you'll be targeting in each of those blog posts. If you would like assistance arising with blog topic ideas, inspect our blog on 10 ways to get new blog topics.

Make it Visual

At the top of the day, your biggest point is your final product. People looking to rent you're seeking samples of successful projects you've got worked on. they need to ascertain what your style is like and the way you tackle a selected task. To support this, you'll want to form your blog posts visual. People love images and as you've got heard repeatedly before, an image is worth thousand words. Whether you're writing a case study, answering a commonly asked question, or exploring design trends, include photos of your work for a far better chance of converting!