While these should definitely be included, to create a blog
with a robust reputation, reach and readership, you would like tons more
variety.
To form an on-going relationship with potential clients, you
would like blog posts that’ll reveal not only your expertise but also your
personality and like ability.
With this in mind, I’ve collected together 21 of my favorite
blog post styles ideal for architectural firm websites. You’ll also find some
real examples, plus a number of my ideas, within many of the numbered
suggestions.
Let’s begin.
1. Exploring previous
projects
On the various architectural websites I visit, I see many
extraordinary portfolio photographs but little written context to travel with
them. Turn a number of your previous projects into a blog post. Tell readers
about what the client wanted, how you developed the ideas, how you made the
designs, and eventually , how it all came into being.
Share relevant photographs and drawings. Highlight any
problems faced and the way you overcame the problems .
Make a story out of it. Interview fellow architects who also
worked on the project. you'll even explain any significant local events which
had an impression on the event of the building(s).
The Sheppard Robson architecture practice provides some
great examples on their 75 stories site.
2. Day within the
lifetime of your practice
Potential clients are going to be impressed together with
your portfolio. However, they also want to understand more about the architects
behind the stunning building designs they see. It’s a key task of yours to
attach with them on a private level.
A series of blog posts which open the doors into your
architectural offices and studios is a method to try to this. Tell your readers
about what happens on a typical day among your architects. What do the desks
you're employed on look like? Where are meetings usually held? What’s the
quality daily schedule?
All this breaks down barriers between client and architect,
and provides your practice a well-known and friendly appeal. Architect provides
an example of what this might appear as if in his blog post the simplest Things
about my Future New Office.
3. Customer reviews
of your buildings
Have you recently had a client eloquently enthuse about what
an excellent job you probably did designing their new home or office block? If
so, see if they're going to comply with an interview and a walkthrough of the
new building. Ask some questions and allow them to provide the body of the blog
post in their own words.
This provides another opportunity to share photos or videos
of your work. What’s more, it'll give context and a client-orientated story to
the finished project, which images alone cannot do.
Think of the reviews you would possibly have already on your
website. Now imagine them during a conversational tone, along side related
images, and you’ll get an honest idea of how great a blog post of this sort are
going to be to read.
4. About your
practice architects
People connect most with a brand once they get to understand
the people behind the scenes. Don’t hide your architects behind small formal
bios. Bring them onto the stage by giving them blog post exposure. Shine a
light-weight on their individual talents, personalities, and experiences.
